Influencers are Key to Developing Trust

6 stats that will make you rethink your marketing strategy

Successful influencer marketing depends on trust. You know that because we’ve written about it before.

Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively.

Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been. This makes establishing trust with your audience harder and more important than ever.

Generally, people trust their peers and the recommendations that they provide. So to cope with this battle for trust, savvy marketers are turning to influencer marketing to take advantage of these peer recommendations and build trust with their audiences.

Search Engine watch has asked us to take a deeper dive into this need for trust with influencer marketing. We rounded up the six stats that tell the story of trust in the current Influencer marketing landscape. 

Six stats on the importance of trust in influencer marketing →

“Only 22% of brands are trusted.” (Havas Media)

“61% of women said they won’t engage with an influencer’s sponsored content if it doesn’t feel genuine.” (Bloglovin)

“43% of millennials rank authenticity over content when consuming news.” (Forbes)

“60% of YouTube subscribers say they would follow advice on what to buy from their favorite YouTube creator over a traditional celebrity.” (The YouTube Generation Study)

“83% of consumers trust recommendations from their peers over advertising.” (Nielsen)

“54% of consumers believe the smaller the community, the bigger the influence.” (Technorati)