Hershey’s goal was to build awareness and obtain awesome visuals of its new holiday candy, Barkbells, sold exclusively at Target Stores. The brand was looking for a highly targeted campaign that would bring the product to life.


The SEEN team identified 25 Influencers from our Snapfluence community to produce and share content that showcased various uses as well as the delicious taste of Barkbells on Instagram and Twitter. The SEEN team managed the product fulfillment as well as scheduled, audited and measured the sharing of this content.


The Influencers shared 147 photos and videos of the product ranging from new recipe ideas to incorporating Elf on the Shelf. The campaign reached over 1.2 million users and Target stores sold out of Barkbells nationwide by Christmas (a 30% increase in sales from the prior year).