AT&T set out to promote the connectivity of their expansive network to millennial consumers. To do this, they launched the #RoadTripATT campaign which brought the mobile carrier front and center into the travels of their target consumers. The road trip provided an opportunity to help customers visualize the expansiveness of AT&T’s coverage map.

AT&T partnered with us to discover and activate Influencers who could create content from all around the US, showing off the far reaches of AT&T’s service network and associating the brand with meaningful and memorable adventures.